“MindSmarts gave me tools to think beyond accounting and lead my business through industry disruption.”
— Tracy Lindberg, Owner – Lindberg Collision
The Challenge: A Business Owner Drowning in the Details
Tracy Lindberg has run Lindberg Collision with care, integrity, and a strong reputation for years. But like many successful entrepreneurs, he found himself pulled in too many directions.
“My business can be all-consuming,” Tracy says. “I let my accounting drift over several years and needed help to straighten things out.”
When he partnered with KepnerCPA, Tracy expected support with the numbers. What she didn’t expect was a mental reset—and a whole new way of looking at his business.
The Shift: A Business Health Assessment That Uncovered More
What began as an accounting clean-up became a strategic deep dive. As part of the MindSmarts High-Performance Brain Training, Kep Kepner performed a Business Health Assessment—a diagnostic tool that evaluates not just financials, but operations, systems, team dynamics, and leadership clarity.
“It really caused me to think about the non-accounting activities in my business,” he explains.
“Resolution of my accounting problems was a substantial issue, but I expect greater benefit will come in the other areas of the business.”
Using a neuroscience-based coaching approach, Kep helped Tracy assess and improve not just the business’s numbers—but also his mental clarity, decision-making, and strategic energy.
The Bigger Picture: Leading Through Industry Disruption
Tracy’s industry—automobile collision repair—is under serious pressure.
“There is a lot of industry disruption right now. Venture money is consolidating shops like mine. Our reputation for quality work and customer communication is at risk.”
In an era of rapid change, Tracy needed more than accounting help. He needed a thinking partner—someone to help him maintain his edge, spot patterns, and adapt without losing the heart of his business.
“Using the protocols from MindSmarts and their assessments has given me the tools to better understand what is happening and discuss strategies with my MindSmarts coach.”
The Result: Reclaiming Mental Space and Strategic Vision
Now, Tracy has something most business owners don’t: clarity. With his accounting responsibilities handled by his spouse, and KepnerCPA serving as his Brain Strategy Coach, Tracy has the space to lead again—with purpose and calm.
“I have someone I can talk with about the stress our business faces,” he says.
“We’re becoming a Brain Healthy Workplace.”
Outcomes:
- Integrated QuickBooks with collision software to regain financial control
- Identified operational gaps through Brain-Based Business Health Assessment
- Built personal resilience during a time of industry-wide disruption
- Transitioned from reactive to strategic thinking
- Began long-term path to becoming a Brain Healthy Business
Final Thought from Tracy:
“During the process, I decided to improve my other business operations and took the High-Performance Brain Training from KepnerCPA and MindSmarts. That’s what changed the game.”
Professional Associations & Certifications
